Completed poster

This is my completed poster. I decided that I didn't need to have a picture of the digipak cover as the base image I have used for my poster and digipak is the same and so would be recognisable anyway. This opened up a space for my logo and I then moved the album title to the middle to balance out the text and images. I also added an "Available on iTunes" image as iTunes is very popular for buying music and most artists now have music on iTunes.

Making my Poster

After choosing my image and deciding on the conventions that I liked form my research, I created this poster. This was possibly the easiest of my tasks to complete as I had already edited the image and already created the title and chosen the text. I chose to use the same text as I had used on my digipak cover in order to create synergy between the texts. This is the first draft of my poster using the conventions that I saw during my research such as;

• Using the same image as the digipak
• Large date to show when the album is available
• Mini picture of digipak
• Quotes from popular magazines
• Lines to split up information

My only problem with this draft of the poster is that I can not find a suitable place for my logo. My logo needs to be present on the poster so that my audience would know that all 3 pieces were created by the same company.

Choosing my poster image

I decided to use the image that I used for the front of my digipak for my promotional poster. 

This is because this image is very recognisable and would make it easy for customers to recognise the band. This image relates well to my video as it was taken on the same day as I filmed this section. Also, by using the same image, my poster now relates with the digipak very well.

More poster research

After researching promotional posters, I decided to look at some posters along with their relating digipack. A good example that I found was Rihanna's 'Loud' album. Most promotional posters for albums have a similar image on to that of the actual album digipak. This is so that customers can see the link between the two and can easily find the album that the poster is promoting. This poster for Rihanna's album 'Loud' uses the same warm colours as the cover of the digipak.

However, because Rihanna is a well known artist, there is more than one promotional poster for this specific album. This promotional poster has the exact same image as the digipak. I believe that this is a very good idea as the poster is directly promoting the digpak even without any information.

Promo Poster Research

I have been researching promotional alum posters from all genres.

Some promo posters, such as this Ed Sheeran one, are very simple and give little information about the album or the artist. However, Ed Sheeran is a very well known artist who already has a following and perhaps this is why there is not much information needed.

This poster for KISS is more informative, but still quite simple. This is also because KISS are a very well known band. I like the convention of having the date quite large on the poster because this is an important piece of information to promote in order to sell the album.

The final poster I have looked at is Jake Bugg's debut album. This is a good one to look at because this is his first album, meaning that he is not very well known yet. This poster has quite a lot more information on it compared to the other two. The quotes from popular, trusted rock/alternative magazines 'NME' and 'Q MAGAZINE' give the album some authenticity and also will attract readers of that magazine. I like the way that a small picture of the digipak cover is shown on the bottom of the poster as this will help interested customers be able to find the digipak quickly.

Completed Inside Left Panel

After choosing my image, it was fairly easy to complete the inside left panel of my digipak as I had already written my message and decided on the text. I used photoshop to slot everything into place and now this panel is complete!

Change of image

After deciding on this image to use for the inside left of my digipak, I began to edit it and wrote the message from the band. However, after looking at this panel in relation to the rest of my digipak, I have decided that this does not fit with my colourful theme.

I have now decided to use this image instead. 

I believe that this image will fit in better with the rest of my digipak and with the video. I believe that the colourful balloons are the album's sale point as they are recognisable and distinct.