After researching promotional posters, I decided to look at some posters along with their relating digipack. A good example that I found was Rihanna's 'Loud' album. Most promotional posters for albums have a similar image on to that of the actual album digipak. This is so that customers can see the link between the two and can easily find the album that the poster is promoting. This poster for Rihanna's album 'Loud' uses the same warm colours as the cover of the digipak.
However, because Rihanna is a well known artist, there is more than one promotional poster for this specific album. This promotional poster has the exact same image as the digipak. I believe that this is a very good idea as the poster is directly promoting the digpak even without any information.
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