Digipak and poster
To gain some feedback on my ancillary tasks, I shared all 4 panels from my digipak and also my poster on the social networking website, Facebook. These pieces were complete. However, I got this feedback in time to make small changes to my final pieces according to my audience feedback. I chose Facebook as the most appropriate website to use because the majority of people who would see my post fit neatly into my target audience; both male and female, aged 12-25.
Below are the responses I got.
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Because a number of these replies include similar points, I decided to split these into good points and bad points.
Good Points:
1. Logo stands out.
2. Staged images and natural images look good and well thought out.
3. The balloons and bright colours go well with the album name.
4. The white against the red background stands out.
5. The band are happy - gives a positive outlook and a fun tone.
6. The layout of the inside left is good.
7. Good choice of font.
8. Clear style throughout both ancillary texts - shows the style of the video.
9. The message from the band makes it personal.
10. Images are well edited.
Overall, I got a lot of good feedback on my pieces and decisions which I am very glad about. For my points of improvement, I tested out suggestions and had to decide whether to follow my friend's advice or stick to my own opinion.
Points of Improvement:
1. The white text on the track list is hard to see.
2. Needed a shadow behind the header text.
In a previous post, I attempted to use black font instead of white. This did not suit the style of fun and free spirit that I wanted on my texts. I also could not use any other colour because of the variety of colours in the back ground. I am very thankful for my friend's opinions, however, these particular points were not developed or changed. In the future if I were to make another piece of media similar to this, I would plan out more carefully the colours that I would use in order to be able to have a very clear text to place on top.
3. Move website links on back cover - hard to see.
This point was very helpful. When making the back cover of my digipak, I too thought that the writing of the website links was quite hard to see. However, after receiving this feedback and understanding that it was not just me looking at my work for too long, I decided to move the writing to different place so that it is now easy to read.
It is now below the logos on a red balloon. Having the constant coloured background ensures that it is easy to read for anyone. I also added the RCA (recording studio) logo in because I realised that most digipaks also give credit to the recording studio or other places involved in the production of the music or digipak.
I am very glad that I only received minimal amounts of negative feedback meaning that 7 people, all within my target audience, thought that my texts were mostly very good.
My Music Video
To gain feedback for my music video, I got together a group of 5 students within my target age range. I played my video on a large screen twice through and then asked them what they liked and what they thought I could improve. I wrote these notes onto a piece of paper and scanned them onto my computer using a Canon Lide 110 Scanner.
To gain feedback for my music video, I got together a group of 5 students within my target age range. I played my video on a large screen twice through and then asked them what they liked and what they thought I could improve. I wrote these notes onto a piece of paper and scanned them onto my computer using a Canon Lide 110 Scanner.
Good Points:
1. I like the contrast of the dull beginning compared to the colourful balloons.
2. I love the mirror scene, it's very clever.
3. Really relates to the digipak and poster designs.
4. I like that it goes through a whole day from day to night.
Points of Improvement:
1. Add the date to the end.
This suggestion was a very good idea. At first I did not have this section on the end of my video, however, the promotional video is supposed to promote when the album can be bought, so I added this to the end.
2. Add the name of the band.
At the beginning of my video, I had included my logo and also the name of the album. However, I didn't add the name of the band because I assumed that their name would probably be announced before the song was played on any popular music channels. However, this was a good thing to add just incase.
3. Some of the night scenes could have better lighting.
I agree with this statement as some of the night scenes are quite dark. If I had more time or could re-do this task then I would try to use more lighting on these darker scenes and would do more tests before going straight into filming.
Overall, I learned from my feedback that all of my 3 media texts appeal well to my target audience and, now that I have taken their suggestions into account and changed some parts, I would hope that there would be very little negative feedback if I were to do it again.
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