Some promo posters, such as this Ed Sheeran one, are very simple and give little information about the album or the artist. However, Ed Sheeran is a very well known artist who already has a following and perhaps this is why there is not much information needed.
This poster for KISS is more informative, but still quite simple. This is also because KISS are a very well known band. I like the convention of having the date quite large on the poster because this is an important piece of information to promote in order to sell the album.
The final poster I have looked at is Jake Bugg's debut album. This is a good one to look at because this is his first album, meaning that he is not very well known yet. This poster has quite a lot more information on it compared to the other two. The quotes from popular, trusted rock/alternative magazines 'NME' and 'Q MAGAZINE' give the album some authenticity and also will attract readers of that magazine. I like the way that a small picture of the digipak cover is shown on the bottom of the poster as this will help interested customers be able to find the digipak quickly.
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